Lung Health Foundation Job Board
Marketing Manager
hybrid
Toronto, Ontario, Canada .
full-time . October 17, 2024
Toronto, Ontario, Canada .
full-time . October 17, 2024
Description
Position: Marketing Manager (Full Time Permanent)
Reports to: Vice President, Marketing & Communications
Location: Hybrid (two days in the office per week). Primary location is the Lung Health Foundation’s office in Toronto, with occasional travel within Ontario and across Canada as required.
Salary Range: $73,000 - $78,000
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Imagine a future where people living with lung cancer have a fighting chance, where no one loses a loved one to asthma, where people with chronic obstructive pulmonary disease (COPD) live their lives to the fullest, where older adults don’t lose their independence in life, and where future generations don’t suffer the debilitating effects of lung disease. The Lung Health Foundation is committed to making this future a reality. And this new future starts now.
The Lung Health Foundation’s mission is to improve the lung health of Canadians, and we will achieve this through:
● Groundbreaking research;
● Policy and practice change;
● Urgently needed programs and support; and
● Public education around lung health issues.
And at the heart of it all? Helping those who have been impacted by lung disease.
POSITION OVERVIEW
Reporting to the Vice President of Marketing & Communications, the Marketing Manager plays a critical role in supporting fund development, programs, and donor- and patient-centric initiatives. This individual will lead and execute fundraising campaigns, develop marketing materials and assets, and facilitate partnerships and funding opportunities. Additionally, the role involves identifying new marketing and stewardship strategies to attract and retain donors.
The Marketing Manager will also support the promotion and amplification of LHF’s patient-centered programs, ensuring they receive the visibility and engagement necessary to create community awareness and support. Through strategic thinking, this role will enhance the impact of these programs while contributing to overall fundraising efforts and organizational goals.
RESPONSIBILITIES
- Support the LHF’s fund development team by creating assets and strategies, analyzing donor behaviour, and providing insights to enhance fundraising and donor stewardship efforts.
- Co-lead virtual fundraising campaigns, including Giving Tuesday and Year End, leveraging digital platforms and marketing tactics to maximize engagement and donations.
- Collaborate cross-functionally to create compelling content and assets for fundraising campaigns, sponsorship and development packages, and donor stewardship assets, ensuring alignment with brand voice and messaging.
- Assist in promoting and driving awareness of the LHF’s person-centered programs, such as Fitness for Breath, Quash, and My Lung Health Coach, through strategic marketing initiatives.
- Support program partnerships by presenting innovative and dynamic thinking, developing workback schedules, and providing continuous updates on plans and performance.
- Support the programs team with the development, promotion, and dissemination of tools and resources that enhance program impact and engagement.
- Actively participate in brainstorming sessions, leveraging CRM data and insights to inform marketing strategies, campaign planning, fundraising, and donor stewardship activities.
- Maintain an organized system for tracking campaign performance metrics and donor interactions, providing regular reports and analysis to inform decision-making.
- Collaborate cross-functionally with internal teams to ensure alignment of marketing efforts with organizational goals and mission objectives.
- Promote a culture of inclusion, with a commitment to the equity, diversity, accessibility, and inclusion initiatives designed to foster an inclusive, supportive, and welcoming work environment for individuals with diverse backgrounds and identities.
- Stay informed about industry trends and best practices in fundraising, marketing, and program promotion, continuously seeking opportunities for improvement and innovation.
- Collaborate with other departments to ensure marketing and communication needs are supported to advance our mission to improve the lung health of Canadians.
- Assist in the planning and promotion of the non-profit's events to drive engagement and awareness.
- Perform other duties as assigned by the Vice President, Marketing and Communications.
QUALIFICATIONS
- Post-secondary education in marketing, communications, or related fields.
- Minimum 5 years of experience in a similar role, showcasing strong project management skills.
- Proven experience in promoting and executing marketing events.
- Exceptional writing skills, capable of bringing stories to life through emotion.
- Ability to simplify complex subjects.
- Highly organized, with the capacity to manage multiple priority projects and deadlines concurrently.
- A collaborative and creative mindset
- Strong attention and appreciation for detail
TRAITS AND SKILLS
LHF looks for team members who are:
● Kind to and supportive of others;
● Diligent and hard working;
● Takes initiative and is coachable;
● Very organized with strong time management skills;
● Clear, consistent, and effective oral and written communicator;
● Both independent and collaborative
● Comfortable with ambiguity and change, with an ability to be flexible; and
● Enthusiastic about continuous learning.
Further, LHF seeks employees who share our values:
● To lead with courage and passion
● To act as one unified and integrated team
● To be nimble, open and quick to adapt
● To demonstrate genuine integrity
● To be accountable to the donors that make our work possible; the patients and caregivers that we exist to serve; and to each other…the members of our LHF community.
WHY THE LUNG HEALTH FOUNDATION?
Beyond making a real difference in the lives of the one-in-five Canadians living with lung disease, we offer:
● collaborative and creative environment
● robust benefits package, including an RRSP matching program
● flexible work environment
● we help you grow—both professionally and personally
The Lung Health Foundation is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, we will make accommodations available to applicants with disabilities upon request during the recruitment process.
The Lung Health Foundation is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees and to providing a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, family or parental status, or any other status protected by the laws or regulations in the province where we operate. At the Lung Health Foundation, we value the insights and innovation that diverse and inclusive teams bring to work.
Compensation
$73,000.00 - $78,000.00 per year